Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/30/2022
Lindt Launches Virtual Chocolate Shop
The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays. - 11/30/2022
NextUp Leadership Summit 2022 Takeaways and Action Items
NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women. - 11/29/2022
Digital Advertising Drives Black Friday 2022 Spend
Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai. - 11/29/2022
Black Friday, Cyber Monday Retailer Roundup
See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity. - 11/29/2022
Pinterest TV Launches in Canada Ahead of the Holidays
The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series. - 11/28/2022
Best Buy Opens 40 Remodeled Experiential Stores
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services. - 11/28/2022
LG Showcases Product Innovations at Seoul Arts Center
An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows. - 11/28/2022
YouTuber Generates Hype for Brand Launch at Ulta
Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California. - 11/22/2022
Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. - 11/21/2022
Inside Best Buy’s Small-Format Store
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.
