Instacart Expands Tech to Support Independent Grocers
"We're encouraged to see Instacart continue to invest in technologies that enable local and independent grocers to compete," Laura Strange, senior vice president of communications and external affairs at the National Grocers Association (NGA), said in the release. "Independent grocers are vibrant parts of their communities, and aim to help customers access quality, variety and value."
[READ: IGA, Ideal Launch Media Network for Independent Retailers]
"As customers are increasingly turning to our stores for easy meals and prepared foods, it's important that we have the right technology and infrastructure in place to manage this complex, fresh food ordering process," Erica Racette, e-commerce director at New Seasons Market, added. "With the addition of the weighted item functionality, we are able to move our holiday meal ordering to FoodStorm's OMS and deliver an elevated customer experience."
Instacart has spent the last couple of years growing its retail media offerings, including the launch of a suite of fulfillment, advertising and insights capabilities via Instacart Promotions and the Instacart Platform as well as shoppable video ads and enhanced shoppable display ads, Brand Pages,Shoppable Recipes and a collection of shopping content and digital features meant to inspire discoverability.