Swiftly, Webstop Forge Retail Partnership
Swiftly, a retail media and technology company, has partnered with Webstop, a tech company specialized in solutions for regional and independent grocers, to bring expanded mobile solutions to Webstop's client base.
Webstop will leverage Swiftly's advanced mobile app platform to bring retail clients improved features and a functionality that enables them to capture their share of the $100 billion retail media market, according to a media release from Swiftly.
Swiftly says the partnership is designed to put the power back in the hands of the regional, independent grocers, and enable them to leverage their unique strengths and positioning in the market. Combining Webstop's web-based digital platforms with Swiftly's mobile app technologies aims to assist retailers in offering a seamless, personalized experience that meets the expectations of today's hybrid shoppers, while increasing revenues and in-store and online loyalty.
"As the threat of industry consolidation increases, regional retailers must take action now in order to secure their digital customer relationships and establish long-term loyalty and revenue," Henry Kim, co-founder and CEO of Swiftly, said in the release. "Competition for engineering resources and budget remain ongoing challenges for independent grocers. The ability to offer our mobile solutions to Webstop's customer base will enable retailers to compete with e-commerce giants while boosting shopper engagement and driving margin-rich revenue."
"With Swiftly's powerful mobile platform, our grocers can now leverage their nimbleness to gain a competitive edge while also increasing loyalty, sales and basket size," added Shawn Tuckett, CEO of Webstop.
As rising inflation and economic uncertainties push consumers to be savvier and more selective when it comes to savings, shoppers are relying heavily on digital tools — such as mobile apps, digital coupons, loyalty programs, digital circulars and other solutions — to find the best deals.
Shoppers are also relying more on their mobile devices to help them navigate their path to purchase, both online and in-store, including when researching products online, browsing in-store, comparing prices or looking for a brick-and-mortar location to make their final purchase.
The collaboration enables Swiftly to offer its mobile solutions (e.g., mobile platforms, analytics tools, first-party data and retail media network) to Webstop’s portfolio of 2,000-some regional grocery chains, wholesalers and independent grocers nationally, including Tops Markets, Lowe's Market, Harps Food, Shop 'n Save/United Natural Foods Inc. (UNFI) and SpartanNash.