Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/3/2022
The New Consumer (September-October 2022)
A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors. - 10/3/2022
In-Store Experience: Best Buy’s Experiential Format
New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics. - 9/28/2022
Walmart Brings Interactive Experiences to the Metaverse
Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content. - 9/28/2022
M&M's, Lil Nas X Support the LGBTQ Community
The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music. - 9/27/2022
Drizly Introduces Retailer Media Network
Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions. - 9/27/2022
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising. - 9/26/2022
Lowe's Introduces 'Digital Twin' Virtual Store
In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually. - 9/26/2022
Target to Kick Off Holiday Season Early
Among its plans, the retailer will start its price match guarantee earlier and run the promotion longer than usual. - 9/26/2022
Toys R Us Shop at Macy's Takes Shape
Following recent news that Toys R Us would make its return to the mainstream, an in-store shop is rolling out at all Macy’s U.S. locations. - 9/21/2022
Report Examines the Evolving Landscape of Health and Beauty
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
