Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/7/2022
Study: Holiday Shopping to Start Later, Take Place In-Store
With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo. - 11/6/2022
H-E-B in Greater Austin Gets Makeover
The 65,000-square-foot store’s enhancements include upgraded departments, a larger product assortment and new art installments. - 11/2/2022
Target Leverages ‘Black Panther: Wakanda Forever’ Release
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products. - 11/1/2022
Study Examines the Nuances of Hispanic Consumers Online
Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts. - 11/1/2022
Woodman’s Markets Launches Retail Media Portal
The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online. - 11/1/2022
Quotient Launches Cash-Back App in U.S.
The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions. - 10/31/2022
Walmart Brings Netflix Hub to Stores
Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films. - 10/31/2022
Target Triples Its Number of Apple Shops
The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members. - 10/26/2022
Ahold Delhaize USA Brings Retail Media In-House
Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control. - 10/25/2022
HelloFresh Modernizes Its Retail Media Processes
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.
