Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/8/2022
Ferrero to Buy Maker of Halo Top, Bomb Pop
The Ferrero Group has agreed to purchase fellow family-owned CPG manufacturer Wells Enterprises, its operations and its ice cream brands. - 12/7/2022
Walmart, NBCUniversal Partner for Holiday Livestream
Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart. - 12/6/2022
BJ's Debuts Retailer Media Network
BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data. - 12/6/2022
Instacart Expands Brand Advertising Solutions
Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns. - 12/5/2022
Activation Gallery: Health & Wellness
As health and wellness shoppers’ needs and purchasing patterns evolve, the category has grown substantially — as has what is considered a health and wellness purchase, including more non-traditional items and alternative medicines, food options and personal care items. - 12/5/2022
The New Consumer (November-December 2022)
Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers. - 12/5/2022
Meijer's New Grocery Store Debuts in January
The retailer will open two 75,000-90,000-square-foot Meijer Grocery stores in southeastern Michigan. - 12/5/2022
In-Store Experience: Inside XMarket
The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products. - 12/4/2022
Purina Debuts Holiday Vending Machine
Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality. - 11/30/2022
NextUp Leadership Summit 2022 Takeaways and Action Items
NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.
