Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/12/2022
Report: The State of Omnichannel Shopping
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role. - 10/12/2022
Q&A: What It Takes to Keep Shoppers Loyal
Forrester's Brendan Witcher discusses how companies can retain digitally savvy shoppers, while also sharing current trends that are impacting the future of consumer behavior. On Oct. 19, he will present at P2PI LIVE in Chicago. - 10/11/2022
EnsembleIQ Celebrates Top Women in the Industry
The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders. - 10/10/2022
‘Encanto’ Experience Comes to Life in New York
The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film. - 10/10/2022
Drunk Elephant Pop-Up to Open in Paris
House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16. - 10/9/2022
Calling All Brands: Take P2PI's Annual Trends Survey
The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card. - 10/6/2022
Amazon Prime Early Access: Do's and Don'ts During the Holidays
Maurice Contreras, CEO and founder of Volcanica Coffee, shares tips from years of online DTC sales experience, including Amazon Prime Day. - 10/4/2022
Instacart Grows Media, Measurement Solutions
Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits. - 10/3/2022
In-Store Experience: Best Buy’s Experiential Format
New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics. - 10/3/2022
Activation Gallery: Back to School
Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.
