Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/5/2022
Activation Gallery: Health & Wellness
As health and wellness shoppers’ needs and purchasing patterns evolve, the category has grown substantially — as has what is considered a health and wellness purchase, including more non-traditional items and alternative medicines, food options and personal care items. - 12/5/2022
The New Consumer (November-December 2022)
Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers. - 12/4/2022
Purina Debuts Holiday Vending Machine
Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality. - 11/30/2022
NextUp Leadership Summit 2022 Takeaways and Action Items
NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women. - 11/30/2022
Mattel Rolls Out NFT Marketplace
The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels. - 11/30/2022
Lindt Launches Virtual Chocolate Shop
The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays. - 11/29/2022
Pinterest TV Launches in Canada Ahead of the Holidays
The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series. - 11/29/2022
Digital Advertising Drives Black Friday 2022 Spend
Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai. - 11/29/2022
Black Friday, Cyber Monday Retailer Roundup
See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity. - 11/28/2022
LG Showcases Product Innovations at Seoul Arts Center
An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows.
