Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/22/2022
Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. - 11/21/2022
Inside Best Buy’s Small-Format Store
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina. - 11/21/2022
In-Store Kiosk Leverages Sensory Marketing
Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience. - 11/21/2022
Consumers Eager for Holiday Savings Events, Survey Finds
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year. - 11/21/2022
Pure Leaf Debuts 'Holiday Oasis' at Philadelphia Airport
The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season. - 11/16/2022
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer. - 11/16/2022
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps. - 11/15/2022
Shopper Insights & Measurement Forum Takes Place Dec. 6-7
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase. - 11/15/2022
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform. - 11/15/2022
Mirakl Unveils Retail Media Solution
Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.
