Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/2/2023
ReserveBar Introduces Luxury BevAlc Tasting Event
The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands. - 12/20/2022
Quotient Launches Network to Consolidate Off-Site Retail Media
Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties. - 12/20/2022
Infographic: Trends Shaping the Path to Purchase
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty. - 12/20/2022
Miller Lite's Metaverse Bar Gets Holiday Makeover
The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year. - 12/20/2022
Walmart Adds 'Text to Shop' Capability
New shoppable touchpoint simplifies the ordering process for Walmart customers. - 12/19/2022
Doritos Offers Late-Night Food Menu
Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles. - 12/15/2022
Curology Goes Brick-and-Mortar With Target
The personalized skincare company is also undergoing a full brand refresh that will roll out in 2023. - 12/13/2022
Fyllo Offers Retail Media Network for Cannabis
Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands. - 12/12/2022
Cantaloupe Completes Three Square Market Acquisition
The deal expands Cantaloupe’s micro-market footprint by adding nearly 3,000 locations across North America and international markets, including the U.K. and Sweden. - 12/12/2022
Merryfield, Cornerstone Unveil At-Shelf Education Program
The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.
