ARTICLES BY THIS AUTHOR

• 1/9/2023

  Meta, IRI's Ansa Connect Social Media, In-Store Measurement

  Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

  Jacqueline Barba

  
• 1/9/2023

  Call for Nominations: 40 Under 40 Awards

  The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.

  Jacqueline Barba

  
• 1/9/2023

  Ghirardelli Starts Renovations on Second Flagship Store

  The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s.

  Jacqueline Barba

  
• 1/4/2023

  Drizly Adds First Non-Alcoholic Retail Partner

  As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform.

  Jacqueline Barba

  
• 1/4/2023

  Instacart Adds 20 Retailers Across Canada

  Instacart grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and three new Metro banners.

  Jacqueline Barba

  
• 1/3/2023

  JLo Beauty Leverages Shoppable Video

  Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

  Jacqueline Barba

  
• 1/3/2023

  Report: How CPGs, Grocers Are Responding to Digital Advertising Trends

  Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

  Jacqueline Barba

  
• 1/3/2023

  Introducing P2PI’s Retail Media Guild

  Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

  Jacqueline Barba

  
• 1/2/2023

  NYX Brings New Collection to the Metaverse

  Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

  Jacqueline Barba

  
• 1/2/2023

  Mastercard: U.S. Retail Sales Grew During the 2022 Holidays

  Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

  Jacqueline Barba