Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/28/2022
Best Buy Opens 40 Remodeled Experiential Stores
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services. - 11/22/2022
Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. - 11/21/2022
Inside Best Buy’s Small-Format Store
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina. - 11/21/2022
In-Store Kiosk Leverages Sensory Marketing
Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience. - 11/21/2022
Consumers Eager for Holiday Savings Events, Survey Finds
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year. - 11/21/2022
Pure Leaf Debuts 'Holiday Oasis' at Philadelphia Airport
The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season. - 11/16/2022
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer. - 11/16/2022
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps. - 11/15/2022
Shopper Insights & Measurement Forum Takes Place Dec. 6-7
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase. - 11/15/2022
TikTok Tests In-App Purchasing in U.S.
TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.
