Paramount Unveils DTC Website

Paramount Global has launched its first direct-to-consumer website, the Paramount Shop, offering a range of licensed merchandise from the entertainment company's portfolio of brands and TV/film studios. Among the brands it owns are BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime.

The Paramount Shop’s product assortment includes apparel, accessories, collectibles, costumes, home, party goods, publishing, toys and memorabilia, as well as exclusive offerings and co-branded products, representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products in all, according to a media release.

Products and collections will be updated as the platform continues to rollout collaborations inspired by the media giant’s brands, characters and franchises, including “Baby Shark,” “Coming to America,” “Dexter,” “Drunk History,” “Mean Girls,” “Scream,” “South Park,” “Star Trek,” “Survivor,” “The Godfather,” “Top Gun” and “Yellowstone.”

"Paramount Shop plays a key role in Paramount's multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company's popular content and culture-defining brands," Pam Kaufman, president and CEO, international markets, global consumer products & experiences, Paramount, said in the release. "It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands."

Paramount says the e-commerce site leverages cinematic photography and a sleek design to offer a dynamic shopping experience for users, which also can engage with Paramount+, the company’s streaming service/platform, via the site with a free trial.

From launch, the site can ship worldwide. Additionally, Paramount is planning “localized experiences” in the U.S., Canada, the U.K. and Germany with plans to expand over the course of the year.

Disney+, the DTC streaming service from The Walt Disney Co., launched a similar experience in November 2022. For a limited time during the holiday season, that site allowed subscribers to shop for exclusive merchandise from its iconic brands (e.g., "Star Wars," Marvel, Disney and Pixar). Users could visit a dedicated e-commerce store, or shop from the details pages of select movies, series and shorts directly on the Disney+ streaming platform by scanning on-screen QR codes.