Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/10/2025
Entries Open for 2025 OmniShopper Awards
P2PI's fifth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. - 7/9/2025
Circle K Rolls Out Nationwide Alcohol Cash-Back Program
While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app. - 7/8/2025
Everything You Need to Know About P2PI LIVE 2025
Our flagship event returns Nov. 11-13 with refreshed experiences, expanded content and new networking formats. Explore the latest updates to the agenda and additional need-to-know information. - 7/8/2025
Top Retail Media Stories From June 2025
Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month. - 7/7/2025
Gelson's Looks to AI-Enabled Store Upgrades to Help Compete With Larger Chains
The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability. - 7/1/2025
Sam's Club Launches Omni-Impact for Deeper Campaign Insights
The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem. - 7/1/2025
A Closer Look at H-E-B’s Self-Service Retail Media Launch
Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility. - 6/30/2025
P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store
Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. - 6/29/2025
Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond
Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. - 6/29/2025
Deadline EXTENDED for 2025 40 Under 40 Nominations
We're keeping the nomination window for our fourth annual awards program open through Friday, July 11.
