Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/4/2024
Lowe’s NFL Campaign Targets Millennial Homeowners
The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game. - 9/3/2024
Attend P2PI LIVE & Expo in November
The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights. - 9/3/2024
Top Retail Media Stories from August
Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month. - 9/2/2024
Top 'In-Store Experience' Stories from August
Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month. - 9/2/2024
Foxtrot to Reopen First Store
The Chicago-based grocery/convenience store chain returns to the Gold Coast neighborhood with an expanded coffee and culinary experience after abruptly shuttering operations in April. - 9/2/2024
Avocados From Mexico Readies College Football Playoff Activations
AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging. - 8/29/2024
Form Strategic Partnerships at CONNECT, P2PI’s VIP Program
The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating. - 8/28/2024
Halloween Trends for 2024
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions. - 8/28/2024
Seeking Brand Participants for Trends Survey on Retail Media Networks
P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card. - 8/27/2024
Yahoo DSP Adds Two Commerce Media Partners
Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.
