Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/17/2025
Swiftly Introduces Self-Service Campaign Studio
The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores. - 8/13/2025
Ulta, Target to Conclude Shop-in-Shop Partnership in 2026
Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer. - 8/13/2025
Study Shows Slowing Hispanic Consumer Spending: What Brands Need to Know
Numerator data shows a more cautious consumer mindset shaping purchase patterns and brand expectations. - 8/12/2025
Gopuff Rolls Out Insight Cloud for Unified Brand Analytics
Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data. - 8/12/2025
Shell to Shut Down Volta's EV Charging, Media Network
Volta Media and its network of charging stations will be dismantled by the end of the year. - 8/11/2025
2025 Outlook: Emerging Retail Formats & Shopper Trends
Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year. - 8/11/2025
P-O-P Spotlight: Back-to-School Hits the Aisles
Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. - 8/11/2025
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines. - 8/6/2025
Home Depot Courts Non-Endemic Advertisers in New Deal
Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. - 8/6/2025
PriceSpider Rebrands as Wayvia, Unveils AI-Driven Commerce Intelligence Engine
The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI.
