Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/29/2023
Merryfield’s At-Shelf Program Headed to Earth Fare
Learn & Earn in-store signage, branded QR codes and shelf tags to launch at 19 stores across eight states this summer. - 5/24/2023
Absolut Creates Cocktails Inspired by Canadian Neighborhoods Using AI
The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life. - 5/23/2023
CitrusAd Integrates with Chiper to Grow B2B Relations
The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns. - 5/23/2023
Save Mart Revamps Chain Websites With More Ad Opportunities
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities. - 5/23/2023
Kroger Bets on In-Store Media
Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores. - 5/22/2023
T&T Supermarket Opens 'Food Hall' Store in Toronto Mall
The Canadian Asian grocery chain opened a new location at the CF Fairview Mall in a vacated store, as part of an $80 million revitalization project by the mall’s owners. - 5/22/2023
Digital Native Further Grows Its Retail Footprint
After first making its way into the physical space with Petco, Pet Honesty has now rolled out to 5,000 stores with its launch at Tractor Supply, Pet Supplies Plus and independent stores. - 5/22/2023
Tillamook Unveils 'Interactive Playground' at Portland Airport
The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market. - 5/17/2023
The Next Wave of Retail Media: The Connected Store
For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference. - 5/16/2023
P2PI Announces Retail Media Awards Winners
The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.
