Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/19/2022
New Tool Provides Insights on Prime Day Brand Activity
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event. - 7/19/2022
Forrester Ranks Top Global Media Service Providers
Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria. - 7/19/2022
CitrusAd Unveils GroceryOne Retail Media Hub
CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source. - 7/18/2022
Beauty Tech Company to Increase Lounges at Walmart
Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses. - 7/18/2022
Camp Experience Teaches Kids to Upcycle
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York. - 7/13/2022
Instacart Program Rewards Couriers
Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform. - 7/12/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads. - 7/12/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle. - 7/11/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept. - 7/11/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
