Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/6/2023
Giant Eagle Launches Retailer Media Network
Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline. - 6/6/2023
Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots. - 6/5/2023
Cheez-It Opens Gift Shop-Style Roadside Attraction
The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel. - 6/5/2023
Activation Gallery: QR Codes at Retail
We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers. - 6/5/2023
In-Store Experience: Inspired Cannabis’ ‘House of Brands’
A new concept store in Vancouver provides Canadian brands a unique space to tell their story. - 6/5/2023
The New Consumer (May-June 2023)
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk. - 6/5/2023
Petco Opens Two-Story Flagship in New York
Petco Union Square combines the best of the retailer’s physical and digital offerings, including a grooming salon, full-service veterinary hospital, curated merchandise assortment and JustFoodForDogs in-store kitchen. - 5/31/2023
Instacart Rolling Out AI-Enhanced Search Experience
Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history. - 5/30/2023
Kiss Products' OOH Campaign Supports New Lash Innovation
The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies. - 5/30/2023
Amazon’s Retailer Media Network Is ‘Best in Class,’ Agency Reports
The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.
