Best Buy Launches Mobile Deals Experience

Best Buy this week introduced a marketing feature that highlights new product releases and limited quantity deals exclusively in its mobile app.

Best Buy Drops features special products and deals from a variety of categories, including gaming consoles and accessories, wearable devices, e-transportation products, small appliances, smart home tech and toys. The first Drop went live Sept. 27, and multiple drops are slated to come nearly every week, according to a post to the retailer’s corporate blog.

Mobile app users can find a Drops arrow in the navigation bar at the bottom of the home screen and view a preview of the product releases and deals slated to land within the next week.

Shoppers can also opt in to Drop alerts for specific items they’re interested in. They’ll receive push notifications shortly before the Drops they’ve selected go live.

Additionally, My Best Buy Plus and My Best Buy Total loyalty members will get access to even “deeper discounts” on select drops, per the blog.

The first week of Drops includes $70 off (or slightly more for loyalty members) an Apple Watch Ultra 2 (the latest generation) in a titanium case with indigo alpine loop, beginning Sept. 27. On Sept. 29, the retailer will release a $250 off deal on Atari VCS800 all-in gaming bundle.