News Briefs

Visual communications solutions provider Imagine has launched Dotti, an intelligent in-store marketing platform designed to help brands manage their visual merchandising and in-store marketing at scale and eliminate waste and redundancies.

With Dotti, brands have complete control and visibility, right down to the local level, when customizing and delivering promotional materials at retail, according to a media release. Imagine says the platform simplifies the exchange of data and information through features and functionality that talk to each other.

Dotti will roll out a series of “tightly integrated” modules built on a single, intelligent platform, per the release. Imagine says the modules will get smarter and more capable over time, and new modules will be “strategically planned” and released to ease “the challenges of managing in-store marketing programs.”

In the first set of module releases, Dotti Shop capabilities include customizable catalogs, budgets, user roles, easy asset ordering and distribution to individual store locations. Dotti Print allows for the customization and ordering of localized printed assets.

Both Dotti Shop and Print are available immediately. Some key benefits include:

• End-to-end management: Dotti helps brands streamline in-store marketing and promotional programs from asset ordering to budgets. It ensures every aspect of a promotion is under complete control.

• Customizable catalogs and user roles: Manage and shop assets effortlessly with fully customizable catalogs and user roles, simplifying complex brand and store configurations.
• Asset customization: Dotti brings the convenience of localization and ordering of printed assets to a single smart platform, eliminating disjointed processes.

“Consumer demands are constantly changing, and brands are challenged to adapt quickly to new requirements,” Don McKenzie, Acting CEO and executive chair of Imagine, said in the release. “The ability to remain flexible and fast has never been more acute. Our clients have been asking for a single, smart platform that can help them successfully manage in-store marketing assets. Dotti addresses this need at scale, providing efficiency and cost effectiveness. [It] allows our clients to work smarter, not harder.”

Insticator, a provider of advanced engagement solutions for publishers, has launched its services in Australia following its acquisition of Australian managed-service media solutions provider Balihoo earlier this year.

Founded in 2009, Balihoo provides multi-location marketing and digital advertising solutions to online publishers and ad buyers.

The acquisition helped bring Insticator’s expansion in connected TV (CTV, also known as BVOD – broadcaster video on demand – in Australia) and advertiser solutions to fruition by connecting Insticator's publisher clients directly with demand from top franchisors and multi-location clients in the U.S. and North America, according to a media release.

This combined company, now rebranded as Insticator Australia, partners with the region's independent media agencies to deliver ROAS for end clients. Insticator Australia's CTV Attribution Dashboard addresses challenges facing the CTV industry today by providing clients access to real performance metrics, according to the release.

The merger also positions Insticator to bridge the gap between supply and demand. Insticator says these demand-side acquisitions empower the company to offer comprehensive solutions across CTV monetization, content engagement, commenting, video on demand, display advertising and website monetization.

In addition to enhanced digital media solutions, the acquisition also onboarded Balihoo’s team of media experts that help clients navigate the complexities of the rapidly evolving CTV marketplace.

"The opportunities from bringing together demand-side CTV innovators with our leading CTV publisher capabilities are limitless," Insticator CEO and founder Zack Dugow said in the release.

CTV/BVOD enables advertisers to place their messaging in premium content through streaming apps. This industry has experienced significant growth in recent years as more consumers "cut the cord" with linear television and consume content exclusively through streaming.

At the Path to Purchase Institute’s P2PI LIVE & Expo on Nov. 7-9 in St. Louis, Mondelez International will dive in to how it leverages Web3 environments to identify opportunities to drive shopper engagement.

While the long-term vision for the metaverse is a 3D, virtual world distinct from our own, Cristina Marinucci, Mondelez’s global head of shopper excellence, says it's unlikely that we'll see a bright dividing line between the "real" world and the metaverse.

In this session, Marinucci will explore technologies such as mixed and augmented reality and how they blend digital information and the physical world in exciting new ways.

Specifically, Marinucci will share how Mondelez is unlocking short-term metaverse/Web3 opportunities while keeping an eye on the longer-term future by following a holistic, future-focused learning journey approach. Attendees will:

• Get a baseline understanding of emerging Web3 technologies and company adoption.
• Get an understanding of the current state of Web3 strategies.
• Learn what Web3 means for Mondelez.

Don’t miss this session on Thursday, Nov. 9, from 3:10-4 p.m. Explore our agenda and robust speaker lineup, and register for the event here.

The Kroger Company has rolled out a Hispanic-inspired private label to its stores and online.

Kroger Mercado includes an assortment of more than 50 products, including fresh meat, beverages, snacks, sides and desserts.

The brand is inspired by the tradition of Latin American foods and incorporate core Hispanic ingredients, according to a media release. Products include queso fresco, chorizo ground sausage, pre-cooked white corn meal, Oaxaca cheese ball and Agua fresca in tropical mango and watermelon guava flavors.

"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," Juan De Paoli, vice president, Our Brands for Kroger, said in the release. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others."

Kroger Mercado joins the retail giant’s roster of private-label brands sold at its banners. Kroger's Our Brands includes more than 13,000 items under brands such as Private Selection, Simple Truth, Murray's Cheese, Home Chef, Smart Way and Vitacost.

Kroger Mercado products are available in-store, through Kroger Pickup or delivered using Boost by Kroger Plus, the retailer’s delivery membership.

Retail media managed service provider Flywheel has completed its global reporting API integration with Publicis Groupe’s CitrusAd.

The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides versatility for client reporting, according to a media release. Additionally, the integration makes new features, ongoing data improvements with enhanced shopper history and reporting metrics readily available to support clients.

The CitrusAd API provides clients with greater support and better customer experiences through “hyper-intelligent” advertising, per the release. Flywheel has a client services team of more than 250 people that provide high-touch managed services to drive strategy, planning, execution and reporting.

“Flywheel works with many of the world's largest, most sophisticated brands, and who in turn are critical customers for our retail clients,” Jaclyn Nix, executive vice president, media sales and operations at CitrusAd, said in the release. “Their skilled client services team now has access to advanced metrics to better support clients.”

According to data released in “The State of Retail Media in 2023” report from CitrusAd and its parent company, Epsilon, 75% of brands want transparency on up-to-date campaign performance reports. The global survey of retailers and brands also identified total sales (47%) and return on ad spend (47%) as brands’ top metrics for measuring retail media campaigns. P2PI members can access the report’s full findings here.

“This integration allows us to drive better results for our clients and their retail partners through reliable data and ad technology,” Sandy Welsch, vice president, omnichannel platforms at Flywheel, said in the release.

German grocery chain Aldi Nord is testing self-checkout solutions at several stores in the Netherlands. The scan & go technology, kiosks and exit terminals are supplied by Shopreme, an Austria-based self-checkout solutions provider.

Not to be confused with Aldi Sud, which operates Aldi stores in the U.S., Aldi Nord does own Trader Joe’s, though there are currently none in the Netherlands and the chain primarily runs independently.

This initiative marks the first time Aldi Nord is testing dedicated self-checkout areas across all selected pilot stores, according to a media release from Shopreme.

The test implements Shopreme’s scan & go technology in the retailer’s mobile app, allowing shoppers to use the app to scan products and make payments via their preferred payment method (e.g., iDEAL, debit card, credit card, Google Pay and Apple Pay). Shoppers are issued a digital receipt within the app, allowing them to leave the store by scanning an exit code at the Shopreme vector terminal, which opens the checkout gate.

Shoppers can also leverage an alternative purchase method by scanning their products at Aldi Nord’s self-checkout kiosks provided by Shopreme, which says its user interface “resembles a modern smartphone app,” per the release. The kiosks dispense a short exit code receipt that opens the vector exit terminal so shoppers can exit the store after payment.

"At Aldi Nord, we are systematically leveraging the advantages of digitization and automation,” Dr. Christian Bock, team lead self-service checkout & cashless payment at Aldi Nord, said in the release. “To offer our customers a hassle-free experience, we are testing different shopping experiences and evaluating modern checkout systems. Shopreme has proven to be a reliant partner to gain a bigger picture of future checkout technologies, also referring to our in-store processes. These aspects play a crucial role when developing a long-term checkout strategy."