Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/15/2023
Best Buy Continues Focus on Health Technology With Latest Launch
The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings. - 11/14/2023
Amazon Makes Meta, Snapchat Ads More Shoppable
New in-app shopping experiences for Prime members on Instagram, Facebook and Snapchat allows them to purchase products directly on the platforms. - 11/14/2023
Kroger Decouples Data With New Programmatic Solution
Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk. - 11/13/2023
Celebrating P2PI's 2023 OmniShopper Awards Winners
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event! - 11/13/2023
Lowe's Debuts Workshops Targeting Millennials
Home Repair Workshops are available at 100 U.S. stores to help homeowners and DIYers develop their skills and tackle common household projects, such as replacing a faucet and repairing drywall. - 11/13/2023
Toys R Us to Open Flagship at Mall of America
As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024. - 11/8/2023
Celebrating P2PI’s 2023 Women of Excellence Winners
The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event! - 11/7/2023
Best Buy's Holiday Livestream Promotions
Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive. - 11/7/2023
Infographic: Understanding Flawed Data
Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data. - 11/7/2023
Walmart Targets Bravo Fans with Shoppable Episodes on Peacock
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
