Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/3/2023
JLo Beauty Leverages Shoppable Video
Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series. - 1/3/2023
Report: How CPGs, Grocers Are Responding to Digital Advertising Trends
Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics. - 1/3/2023
Introducing P2PI’s Retail Media Guild
Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape. - 1/2/2023
NYX Brings New Collection to the Metaverse
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.” - 1/2/2023
Mastercard: U.S. Retail Sales Grew During the 2022 Holidays
Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021. - 1/2/2023
ReserveBar Introduces Luxury BevAlc Tasting Event
The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands. - 12/20/2022
Quotient Launches Network to Consolidate Off-Site Retail Media
Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties. - 12/20/2022
Infographic: Trends Shaping the Path to Purchase
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty. - 12/20/2022
Miller Lite's Metaverse Bar Gets Holiday Makeover
The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year. - 12/20/2022
Walmart Adds 'Text to Shop' Capability
New shoppable touchpoint simplifies the ordering process for Walmart customers.
