New York Grocers Work With Grocery TV

New York supermarket chain D'Agostino and parent company Gristedes have partnered with Grocery TV (GTV),  an in-store digital advertising network, to grow their physical advertising touchpoints.

"We're thrilled to feature D'Agostino and Gristedes, two iconic New York City grocery chains, on Grocery TV," Marlow Nickell, CEO of Grocery TV, said in a media release. "This expansion not only enhances our reach but also gives our NYC-based agency partners and brands the opportunity to experience Grocery TV firsthand."

Grocery TV provides its retailer partners with a solution to manage and monetize in-store retail media networks through digital screens placed in high-traffic areas of their stores. This service can feature weekly updates of engaging grocery-themed entertainment content and allow retailers to more easily refresh their own content through GTV's Retail Marketing Platform (RMP), which helps consolidate in-store campaigns through a single tool.

More specifically, the platform gives retailers multiple targeting options when launching a campaign in stores, according to GTV's website, which are:

• Individual stores
• Its full network
• Groups of stores (e.g., specific store banners, states, neighborhoods or any other attribute)

Additionally, last year, GTV launched large-format displays at the front end and digital sanitizer stands at the entrance. The company says its focus for 2024 is to continue to launch in-store retail media products throughout "all major areas" of the store, such as service departments and pharmacies.

With the addition of D'Agostino and Gristedes stores, as well as GTV's growing presence in ShopRite, the network now reaches nearly one-third of the New York metropolitan market, per the release.