Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/30/2023
Walmart to Debut Store of the Future at 117 Locations
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays. - 10/30/2023
2023 OmniShopper Awards Winners
The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo. - 10/25/2023
Master Micro-Occasion Marketing With General Mills at P2PI LIVE
Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact. - 10/25/2023
Sour Patch Kids Embraces Cringe Moments with ‘Friday’ Singer Rebecca Black
The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past. - 10/25/2023
Consumers Are Open to AI for User-Generated Content, Report Finds
Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews. - 10/24/2023
Turkish E-Commerce Platform Relaunches Retail Media Network
The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers. - 10/24/2023
7-Eleven to Tackle the Role of Quality Research at P2PI LIVE
7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience. - 10/24/2023
Ulta Expands In-Store Retail Media Offerings with Sampling Machines
The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S. - 10/23/2023
H-E-B Debuts Renovated Central Texas Store
In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas. - 10/23/2023
Milo’s Tea to Discuss Emerging Trends & Rising Food Prices at P2PI LIVE
With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.
