Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/16/2023
Natural Grocers Runs In-Store Wellness Program
The event is specifically running at the time when many abandon New Year's resolutions. - 1/16/2023
Lenovo Introduces Scan-n-Go Self-Service Kiosks
The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations. - 1/11/2023
Campbell's Chunky Gamifies NFL Program with Fortnite
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative. - 1/10/2023
CitrusAd Secures Post-Transaction Ad Partner
CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. - 1/10/2023
Albertsons Bets on Connected TV
Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments. - 1/9/2023
Meta, IRI's Ansa Connect Social Media, In-Store Measurement
Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns. - 1/9/2023
Call for Nominations: 40 Under 40 Awards
The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards. - 1/9/2023
Ghirardelli Starts Renovations on Second Flagship Store
The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s. - 1/4/2023
Instacart Adds 20 Retailers Across Canada
Instacart grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and three new Metro banners. - 1/4/2023
Drizly Adds First Non-Alcoholic Retail Partner
As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform.
