Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/28/2022
YouTuber Generates Hype for Brand Launch at Ulta
Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California. - 11/28/2022
Best Buy Opens 40 Remodeled Experiential Stores
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services. - 11/28/2022
LG Showcases Product Innovations at Seoul Arts Center
An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows. - 11/22/2022
Kroger Precision Marketing Targets via Snapchat
Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. - 11/21/2022
Consumers Eager for Holiday Savings Events, Survey Finds
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year. - 11/21/2022
Pure Leaf Debuts 'Holiday Oasis' at Philadelphia Airport
The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season. - 11/21/2022
Inside Best Buy’s Small-Format Store
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina. - 11/21/2022
In-Store Kiosk Leverages Sensory Marketing
Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience. - 11/16/2022
Snickers Brings 'Rookie Mistake' to Life
The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps. - 11/16/2022
BevAlc Purchasing Trends to Expect for the Holidays
Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.
