Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/28/2023
Dollar General Rolls Out Ad Solutions for Meta Platforms
The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels. - 3/28/2023
Skai Takes On Walled Garden Media
A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens. - 3/27/2023
Sally Opens First ‘Teaching Salon’ Retail Concept
Studio by Sally offers a more service-centric and educational shopping experience than its traditional Sally Beauty Supply stores to help consumers with any level of haircoloring knowledge achieve professional-quality hair on their own. - 3/27/2023
The Body Shop Increases In-Store Refill Stations, Adds Makeup
The Body Shop expanded its refillable product offerings beyond hair care and soaps with the launch of a lipstick collection, and is rolling out more refill stations in the U.S. and Canada. - 3/22/2023
Report: Annual Spend Is Up While Consumers Offset Rising Costs
Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments. - 3/21/2023
NCSolutions Launches Clean Rooms for CPG Buyer Insights
The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending. - 3/21/2023
Walmart Focuses on CTV Ad Personalization
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time. - 3/20/2023
Mood Media Acquires Vibenomics
The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience. - 3/20/2023
Best Buy Increases Number of Yardbird Showrooms
The retailer's outdoor furniture brand grows its footprint by opening 11 additional dedicated stores in major U.S. cities. - 3/20/2023
German Grocer Rewe Opens Fourth Hybrid-Autonomous Store
The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.
