Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/20/2024
Giant Eagle Adds In-Store Audio Ad Content
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across. - 2/19/2024
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls. - 2/19/2024
Futurist Tom Edwards to Keynote at Future Forward
At the May event, Edwards will take a journey through pop culture topics and cover multiple topical areas from content, data, mobile, AR/VR/AI, the evolution of social media and the future of voice, vision and touch. - 2/14/2024
Study: 2024 Big Game Commercials Drove Demand
A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested. - 2/13/2024
BelVita Gamifies Breakfast at Target
Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite. - 2/13/2024
New York Grocers Work With Grocery TV
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints. - 2/12/2024
Mondelez Re-Ups Deal With Sustainable Packaging Provider
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability. - 2/12/2024
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences. - 2/8/2024
Quad Acquires In-Store Digital Media Provider
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores. - 2/6/2024
Retailers Leverage National Seafood Month
Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.
