Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/22/2023
Patron Uses AI to Concoct 'Dream Margaritas'
The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform. - 2/22/2023
Report Examines Online Grocery Shopping Behavior
Chicory's annual survey asks about order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more. - 2/21/2023
Instagram Ditches Live Shopping, While TikTok Doubles Down
TikTok is leaning into e-commerce and testing more shopping features in the U.S., while Instagram continues to pull back livestreaming tools. - 2/21/2023
IGA, Ideal Launch Media Network for Independent Retailers
The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network. - 2/20/2023
Inside Petco's Shop-in-Shop at Canadian Tire
Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores. - 2/20/2023
84.51° Highlights Snack Trends at Retail
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved. - 2/15/2023
Study Examines How Brands Connect With Black Consumers
McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group. - 2/14/2023
Pinterest Relaunches E-Learning Platform
The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform. - 2/13/2023
Shopping With Kids Costs 35% More Than Shopping Alone, Study Shows
A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience. - 2/7/2023
How Effective Are Super Bowl Ads?
Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
