Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/5/2023
Introducing Retail Media Summit Canada
On Feb. 6, 2024, P2PI will bring an event designed to help CPGs, retailers and marketing professionals navigate the complicated retail media arena to Toronto. - 12/5/2023
Instacart Partners With Peacock
Peacock Premium is now available for free to all Instacart+ subscription members in the U.S. - 12/5/2023
How the LGBTQ+ Community Feels About Ads Representing Them
Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere. - 12/4/2023
Safeway Collaborates with YouTuber MrBeast
With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store." - 12/4/2023
Walmart Canada Invests $1 Billion to Modernize the Shopper Experience
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario. - 11/29/2023
Shipt Enhances Website with New Holiday Campaign, AI Tools
The delivery company made updates for easier and quicker holiday shopping, including real-time order tracking and AI-powered search, along with a festive campaign featuring themed collections curated by celebrities. - 11/29/2023
7-Eleven International to Acquire 7-Eleven Australia
The company plans to expand the product assortment and introduce new and diverse food products in Australia. - 11/28/2023
Firework Makes Fast Company's ‘Next Big Things in Tech’ List
The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall. - 11/28/2023
Walmart Launches First Fully Shoppable RomCom Series
“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website. - 11/27/2023
Study: Most Shoppers Value In-Store Experiences, Financing Options
An annual report from Synchrony highlights the important role retail associates are playing in financing decisions as well as the shift in age groups shopping in-store.
