ARTICLES BY THIS AUTHOR
04/19/2022
Activation Gallery: Sports (Super Bowl & Beyond)
Here is a sampling of in-store and online sports marketing activity, including a few examples beyond football and the Olympics.
04/19/2022
The New Consumer (March-April 2022)
A glimpse into the COVID-19 pandemic’s latest effects on consumer behavior, sustainable product purchasing trends and the trajectory of the cannabis market.
04/19/2022
In-Store Experience: Evolving Pet Retail Concepts
With the petcare category showing no signs of slowing down, retailers in the channel and beyond are expanding how they reach and serve shoppers and their fur babies.
04/17/2022
Newell Brands Launches Creative Kitchen
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
04/03/2022
EnsembleIQ Recognized for Outstanding Company Culture
Path to Purchase Institute's parent company EnsembleIQ has been named as a "Best Place to Work" in the Chicago region by Comparably.
03/27/2022
Q&A with Criteo: Retail Media 3.0
Ryan Britton, Criteo's VP of retail media, recently discussed the company’s position in the market, the rise of retail media, its future and current trends.
02/28/2022
Q&A: SmileDirectClub CMO Talks Return to Physical Retail
The teledentistry company and oral care product manufacturer shares an update on how it has shifted its business since the pandemic as well as on its in-store retail experience and new product innovations.
02/15/2022
Walgreens Expands Ad Solutions
Walgreens Advertising Group is launching self-serve programmatic and clean-room solutions to give brand advertisers more flexibility when running campaigns.
02/14/2022
Activation Gallery: Holiday 2021
We provide a glimpse at how some retailers and brands activated during the holiday season, online and in stores.
02/14/2022
The New Consumer (January-February 2022)
Latest stats, studies shine a light on evolving shopper behaviors.