Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/6/2023
Tula Campaign Focuses on ‘Edu-Tainment’ at Ulta
The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.” - 3/6/2023
ReVive Embarks on Pop-Up Tour With Neiman Marcus
Tour will make stops at four key Neiman Marcus locations, offering customers hands-on product experiences with the luxury skincare brand and three mini-services focused on the face, neck and eyes. - 3/5/2023
Best Buy Ads Introduces Campaign Management Platform
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns. - 3/1/2023
Coca-Cola Taps Spanish Star for 'Move' Launch
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers. - 2/28/2023
Study: Amazon Dominates Retail Media Ad Spend
MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends. - 2/28/2023
Call for Nominations: Retail Media Awards
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7. - 2/28/2023
Swiftly, Webstop Forge Retail Partnership
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market. - 2/27/2023
Instacart Expands Tech to Support Independent Grocers
The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution. - 2/26/2023
Adsta Levels Retail Media Playing Field for Independent Retailers
The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting. - 2/23/2023
Glossier Teams Up with Sephora
As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.
