Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/12/2024
Online Luxury Outlet Debuts Retailer Media Network
Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace. - 3/12/2024
Retailers Grow Retail Media Leadership
Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks. - 3/11/2024
Infographic: 5 Grocery Trends for 2024
Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°. - 3/11/2024
Aldi to Add 800 U.S. Stores by 2028
The grocer has also completed its acquisition of Southeastern Grocers' Winn-Dixie and Harveys Supermarket banners. - 3/11/2024
Campbell’s Debuts Grilled Cheese, Tomato Soup Concoction
The brand is promoting the launch of its first limited-edition condensed canned soup flavor with a sweepstakes and in-store displays ahead of National Grilled Cheese Day. - 3/6/2024
Pepsi Debuts Revamped Look Globally at Iconic Landmarks
The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year. - 3/6/2024
Target Outlines Next Era of Growth
The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers. - 3/5/2024
Regional Grocer Connects Digital, In-Store Experiences
Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience. - 3/5/2024
Survey Explores AI’s Impact on Retail Media
Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study. - 3/4/2024
7-Eleven Format Doubles in Size at Pilot Store in Japan
The c-store’s parent company, Seven & I Holdings, is exploring a larger store format that carries a wider, more diversified range of products.
