Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/14/2023
Mattress Firm Links Ad Impressions With In-Store Visits
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action. - 12/13/2023
Frito-Lay Campaign Celebrates Creators
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera. - 12/12/2023
Sam’s Club Expands Video Advertising Capabilities
Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network. - 12/11/2023
Sony’s AI Sensing Platform Expands With Retail Partnerships
Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage. - 12/11/2023
Meijer to Open Neighborhood Market Store in Cleveland
It will be Meijer's fifth smaller market format overall, and the first outside of Michigan. - 12/11/2023
DIGITAL EXCLUSIVE: Inside A Revamped Walmart Store
View an image gallery from our visit to one of 117 remodeled Walmart stores in the U.S. The store features more space, activated merchandising corners and new digital touchpoints. - 12/11/2023
DIGITAL EXCLUSIVE: Black Friday, Cyber Monday Activation Gallery
Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events. - 12/6/2023
Stauffer’s to Test New Animal Crackers in Stores
The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores. - 12/6/2023
White Claw Goes Non-Alcoholic
The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January. - 12/6/2023
Infographic: AI and Holiday Consumer Trends
Almost half of consumers will use AI in their holiday planning this year, though tried-and-true methods like word of mouth and Pinterest remain top of mind, at least for meal inspiration, according to 84.51° research.
