Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 3/15/2023
Paramount Unveils DTC Website
The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime. - 3/14/2023
Michaels Unveils Online Marketplace
The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience. - 3/14/2023
Best Buy, Roku Build Advertising, Product Partnership
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs. - 3/14/2023
Calling All Agencies: Take Our Retail Media Survey
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation. - 3/13/2023
Canadian Sports Retailer Unveils New Banner
Team Town Sports will initially open three stores, bringing an inclusive retail destination for all team sports equipment and service needs to Canadians in key markets. - 3/13/2023
Geoffrey, Toys R Us to Embark on Summer Tour
“Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York. - 3/12/2023
Fresh Thyme Doubles Down on QR Codes
The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives. - 3/8/2023
P2PI Names 40 Under 40 Class of 2023
The second annual awards program spotlights the next generation of leaders in commerce marketing. - 3/8/2023
Cetaphil Personalizes Skin Regimens With AI Analysis
Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns. - 3/7/2023
Criteo Acquires Brandcrush
The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.
