Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/29/2024
Ulta Beauty Launches Non-Endemic Ads
UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment. - 10/28/2024
Tech Advancements to Drive Grocery Shopping Patterns
Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience. - 10/28/2024
4 Reasons You Can't Miss P2PI LIVE in November
P2PI's flagship conference offers a packed agenda and blend of education, inspiration and valuable insights through networking opportunities and informative sessions covering dedicated topics and tracks. - 10/28/2024
7-Eleven Introduces Larger, 'Food Forward' Store Format
The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings. - 10/23/2024
M&M's, Kate Spade New York Debut Candy-Inspired Accessories
The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays. - 10/23/2024
Q&A: Andrew Lipsman on In-Store Retail Media
Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media. - 10/22/2024
Lessons for Success in a Fragmented Retail Media Ecosystem at P2PI LIVE
SMG x Threefold's partnership director Amber Roberts will explore the increasingly complex advertising landscape and detail lessons learned over the company's 15 years building and operating major RMNs. - 10/22/2024
Social Media Advertising Insights Ahead of Black Friday, Cyber Monday
Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi. - 10/22/2024
MobileFuse Bolsters Retail Media Capabilities With Criteo
The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences. - 10/21/2024
CPG Merchandising Leads to Discuss 'Retail Theater' at P2PI LIVE
A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.
