Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/27/2024
Infographic: The ‘Clicks to Bricks’ Shopper Journey
Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey. - 5/27/2024
Wayfair’s First-Ever Store Opens in Illinois
Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products. - 5/23/2024
Industry Execs Discuss Optimizing Infrastructures for Analytics
At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing. - 5/22/2024
Tractor Supply Embraces AI to Enhance Customer Experience
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations. - 5/22/2024
Acosta Group to Acquire Crossmark, Product Connections
This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies. - 5/21/2024
P2PI’s Retail Media Summit Returns to Chicago in June
Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices. - 5/21/2024
Schnucks Enhances Digital Promotions With Ibotta
Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores. - 5/20/2024
Walmart Luminate Goes International
The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data. - 5/20/2024
FAO Schwarz Makes Paris Debut With Immersive Experiences
The 7,000-square-foot store includes six new and pre-existing toy experiences, including a Barbie doll styling station from Mattel and a “Build your Car by Majorette” station. - 5/15/2024
Expert Thoughts on Future AI Trends
The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.
