Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/8/2024
Latest Details on Netflix’s Retailtainment Concept
The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas. - 7/2/2024
Scenes From P2PI's Retail Media Summit 2024
View a gallery of the activity from all three days of our annual event in Chicago. - 7/2/2024
Research From UK’s Co-op Measures Ad Impact at Other Retailers
A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. - 7/1/2024
Retailers Expand Use of Instacart’s Smart Carts
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology. - 7/1/2024
Top 'In-Store Experience' Stories from June
Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month. - 7/1/2024
Morrisons Adds Impulse-Buy Displays Near Checkout
The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products. - 6/25/2024
P2PI Announces Inaugural Storefronts Event
On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies. - 6/25/2024
Amazon Measures Ad Impact of Sales at Top Retailers
The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season. - 6/19/2024
Persil Leverages Designer for 24-Hour TikTok Live Event
Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions. - 6/18/2024
Breaking Bias: Diverse Representation Amplifies Brand Power
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
