Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/16/2024
How U.S. Consumers Feel About Ads on Streaming Services
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees. - 7/16/2024
Wynk Debuts Largest Campaign Yet to Address ‘Regulatory Battle’
The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing. - 7/15/2024
Upcoming Learning Lab: Smarter Growth Strategies for BevAlc Brands
P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more. - 7/15/2024
Whole Foods Gives Update on Daily Shop
The grocer's first smaller format store will open this fall on New York's Upper East Side. - 7/15/2024
Acosta Group Completes Crossmark, Product Connections Acquisition
Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization. - 7/15/2024
Save the Date for P2PI Live & Expo
Our flagship event will take place Nov. 12-14 in Schaumburg, Illinois. Register before Aug. 17 and get early-bird pricing. - 7/15/2024
Research: Financial Concerns Sway Back-to-School Spending
K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet. - 7/10/2024
Hy-Vee Rolls Out Digital Shelf Labels at Most Stores
More than 230 locations are now able to update product prices and data automatically and in real time. - 7/9/2024
Seen & Heard at Retail Media Summit 2024
Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity. - 7/9/2024
Swiftly Modernizes Circular Ads for Digital
The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.
