Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/18/2024
CVS Media Exchange Launches Self-Serve Offering
In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV. - 6/17/2024
Asda Begins 170-Store Upgrade Program
The U.K. retailer plans major changes for 50 stores, including new foyers, seasonal aisles, food-to-go services, flooring and lighting. - 6/16/2024
Entries Open for 2024 OmniShopper Awards
P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26. - 6/13/2024
Albertsons Enhances CTV Ad Measurement, Inventory & Shoppability
Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey. - 6/11/2024
United Airlines Enters Media Network Universe
Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens. - 6/10/2024
Nespresso Opens Workshop-Style Boutique in Montreal
Located in a shopping mall, the store offers an immersive, local and personalized experience that emphasizes the art of coffee-making. - 6/10/2024
Walmart to Bring Digital Shelf Labels to 2,300 Stores
By 2026, more store associates will be able to manage pricing, inventory, order fulfillment and customer interactions using a mobile device. - 6/10/2024
DoorDash Expands Retail Media, BevAlc Solutions
The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns. - 6/10/2024
Preview Our Packed Agenda for Retail Media Summit
The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more. - 6/10/2024
Activation Gallery: Drugstore Beauty
Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.
