Learn to Master Retail Presentations in March 19 Learning Lab
The battle for shelf space and merchandising support has never been more intense in today's rapidly changing retail landscape.
Retailers aren’t just reviewing brand proposals — they’re weighing them against their own category objectives. The difference between rejection and approval comes down to one thing: proving that your brand helps them win.
Path to Purchase Institute members can explore this topic in-depth during our next Learning Lab, titled “From Poker Faces to Powerful Partnerships: Mastering Retail Presentations,” on March 19 at 2 p.m. ET.
The interactive webinar will be hosted by Mike Percic of Full Court Press Advisors and Rich Butwinick, founder of Aperture. The duo will reveal insider strategies from the retailer’s side of the desk, helping brands learn to craft presentations that don’t just inform but persuade.
Attendees will also learn:
- The exact criteria retailers use to evaluate recommendations.
- The critical do’s and don’ts that can make or break a pitch.
- A 5-step formula for the perfect selling story.
- Actionable strategies to turn retailer skepticism into full support.
- The tools to transform poker faces into approvals.
