Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/6/2024
Retailers Leverage National Seafood Month
Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products. - 2/5/2024
Walmart to Add 150 U.S. Stores Over Five Years
The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology. - 2/5/2024
Activation Gallery: Holidays, Dry January & More
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond. - 2/5/2024
In-Store Experience: Gangnam Market
The Asian-American grocery store in Chicago leverages neon signs throughout. - 2/5/2024
The New Consumer (January-February 2024)
Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment. - 1/31/2024
Curology Enters Hair Care Space
The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia. - 1/31/2024
Deadline EXTENDED for 40 Under 40 Nominations
We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing. - 1/30/2024
Take Our Retailer Profiles Poll
We're working to improve our member experience, starting with our robust Retailer Profiles. Answer three short questions to share your input. - 1/30/2024
Report: Retail Media, Paid Social Spend Up
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend. - 1/30/2024
UK Retailer Co-op Launches Media Network
The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.
