Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/20/2024
Loblaw Advance to Co-Host P2PI's Retail Media Summit Canada
Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond. - 11/19/2024
Wovenmedia, Magnetic 3D Launch 'Holographic' Content Solution for RMNs
The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025. - 11/18/2024
Aldi to Open Charcuterie Sampling Experience in Chicago
The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration. - 11/18/2024
P-O-P Spotlight: 'Wicked' Tie-Ins
Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release. - 11/18/2024
Celebrating P2PI's 2024 OmniShopper Awards Winners
We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event! - 11/13/2024
Celebrating P2PI's 2024 Women of Excellence
On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event! - 11/13/2024
Dec. 3 Learning Lab: The Growing Importance of Product Relevance in Retail Media
P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape. - 11/12/2024
CVS Media Exchange Launches In-Store Audio Ads
Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming. - 11/12/2024
How Brands Can Bridge the Digital-to-In-Store Divide
With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland. - 11/12/2024
7-Eleven Expanding In-Store Radio Network to All U.S. Stores
Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.
