Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/2/2024
Target Puts Weight Behind 'Wicked' Release
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release. - 10/1/2024
Evolving Retail Media Landscape Emphasizes Need for Industry to Connect
P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo. - 10/1/2024
Top Retail Media Stories from September
Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month. - 10/1/2024
Invenco by GVR, GSTV Launch Retail Media Managed Service Offering
“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic. - 10/1/2024
Walmart Makes Major Updates to Insights Offerings, Retail Media
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year. - 9/30/2024
Nestle Purina to Talk Innovation Hub, Human-Centered Connected Commerce at P2PI LIVE
Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners. - 9/30/2024
E-Commerce Study Finds In-Store Shopping Sentiment Up
Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report. - 9/30/2024
Top 'In-Store Experience' Stories from September
Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month. - 9/25/2024
Report Identifies Keys to Creating Brand Loyalty, Gap in Personalization
While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research. - 9/25/2024
In-Store Media Firm Looma Expanding Beyond BevAlc
The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
