Jacqueline Barba

Digital Editor
Send a Message

Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

05/23/2023

T&T Supermarket Opens 'Food Hall' Store in Toronto Mall

The Canadian Asian grocery chain opened a new location at the CF Fairview Mall in a vacated store, as part of an $80 million revitalization project by the mall’s owners.
05/23/2023

Digital Native Further Grows Its Retail Footprint

After first making its way into the physical space with Petco, Pet Honesty has now rolled out to 5,000 stores with its launch at Tractor Supply, Pet Supplies Plus and independent stores.
05/23/2023

Tillamook Unveils 'Interactive Playground' at Portland Airport

The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market.
05/18/2023

The Next Wave of Retail Media: The Connected Store

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.
05/17/2023

P2PI Announces Retail Media Awards Winners

The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.
05/16/2023

Gotham Cannabis Concept Store Opens in New York

Located in Lower Manhattan, the retail and gallery space offers a range of cannabis and lifestyle products and features art from local artists.
05/16/2023

Bar Dog Connects Digital, Physical at Kroger

Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.
05/11/2023

Inflation Ticks Down for 10th Month in a Row

The Consumer Price Index rose slightly in April, bringing the annual inflation rate to 4.9%, down from a peak of 9% in 2022.
05/11/2023

Jolly Rancher Recruits Local Artists to Create Packaging, Outdoor Murals

The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.
05/10/2023

Amazon Launches 'Phygital' Shopping Experience for Mobile Games

Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go.