Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/30/2024
Walmart Makes Holiday Shopping More Personalized With AI
The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more. - 10/30/2024
Learn & Engage With Industry Leaders at P2PI LIVE’s VIP Brand Lunches
On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation. - 10/30/2024
EXCLUSIVE: Harvest Group CEO Talks Bold Strategies Inc. Acquisition
P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%. - 10/29/2024
Candy Brands Lean on Streaming Ads Ahead of Halloween
Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year. - 10/29/2024
Explore the State of Retail Media at P2PI LIVE & Expo
P2PI's flagship conference, Nov. 12-14, features insights from key industry leaders into building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and much more. - 10/29/2024
Ulta Beauty Launches Non-Endemic Ads
UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment. - 10/28/2024
Tech Advancements to Drive Grocery Shopping Patterns
Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience. - 10/28/2024
4 Reasons You Can't Miss P2PI LIVE in November
P2PI's flagship conference offers a packed agenda and blend of education, inspiration and valuable insights through networking opportunities and informative sessions covering dedicated topics and tracks. - 10/28/2024
7-Eleven Introduces Larger, 'Food Forward' Store Format
The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings. - 10/23/2024
M&M's, Kate Spade New York Debut Candy-Inspired Accessories
The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.
