Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/20/2024
Walmart to Ramp up Retail Media Business With Vizio Acquisition
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences. - 2/20/2024
Giant Eagle Adds In-Store Audio Ad Content
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across. - 2/19/2024
Lancome Leverages Influencers for DOOH Campaign
L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls. - 2/19/2024
Futurist Tom Edwards to Keynote at Future Forward
At the May event, Edwards will take a journey through pop culture topics and cover multiple topical areas from content, data, mobile, AR/VR/AI, the evolution of social media and the future of voice, vision and touch. - 2/14/2024
Study: 2024 Big Game Commercials Drove Demand
A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested. - 2/13/2024
BelVita Gamifies Breakfast at Target
Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite. - 2/13/2024
New York Grocers Work With Grocery TV
D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV, an in-store digital advertising network, to expand their physical advertising touchpoints. - 2/12/2024
Mondelez Re-Ups Deal With Sustainable Packaging Provider
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability. - 2/12/2024
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences. - 2/8/2024
Quad Acquires In-Store Digital Media Provider
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.
