Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 10/8/2024
Department Store Chain Belk Debuts Retailer Media Network
Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025. - 10/7/2024
Activation Gallery: BevAlc Merchandising
Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months. - 10/7/2024
Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE
Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels. - 10/7/2024
GALLERY: Prestige Beauty Brand Takes Over Chicagoland Ulta
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos. - 10/7/2024
In-Store Experience: Co-op Stores in the UK
Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products. - 10/7/2024
P-O-P Spotlight: Interactive Displays (September 2024)
Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three unique displays leveraging QR codes. - 10/6/2024
Albertsons Expands Retail Media Solutions With Rewards App
Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty. - 10/3/2024
Orange Apron Media Debuts Self-Service Ad Platform
Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform. - 10/2/2024
Latest Trends in Chocolate Consumption
Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association. - 10/2/2024
Vizit Raises $25M to Enhance Visual Content With Intuitive AI
The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets.
