Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 11/10/2024
Addressing Convenience Store Fragmentation, Data’s Emerging Role
We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data. - 11/6/2024
Amazon Launches Virtual Shops for Holidays
3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season. - 11/6/2024
Celebrate Women of Excellence & OmniShopper Award Winners at P2PI LIVE
A celebratory cocktail reception and special breakfast are dedicated to honoring innovative ideas and professional achievements, while providing an opportunity to engage with top minds in retail marketing. - 11/5/2024
Explore Industry Trends, Challenges & Innovations at P2PI LIVE
The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more. - 11/5/2024
Top Retail Media-Related Stories From October
Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month. - 11/4/2024
P-O-P Spotlight: Halloween Displays (October 2024)
Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season. - 11/4/2024
WATCH: P2PI LIVE Speakers Preview Upcoming Sessions
Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14. - 11/3/2024
Top 'In-Store Experience' Stories From October
7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. - 10/31/2024
Report: Savvy Omnichannel Shoppers Are Outpacing Store Evolution
A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years. - 10/31/2024
Explore the Online Ice Cream Shopper With Danone, 84.51° at P2PI LIVE
At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.
