Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/24/2024
Best Buy, CNET Join Forces to Share Curated Product Content
Consumers will see curated content and editorial advice from CNET experts across Best Buy channels, and advertisers will be able to share ad spaces across both partners' assets. - 4/23/2024
Firework Tool Turns Instagram Content Into Shoppable Videos
Instagram Uploader allows brands and retailers to repurpose and convert existing stories, posts and reels into shoppable experiences hosted on their own websites. - 4/23/2024
Saks Debuts Retailer Media Network
Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies. - 4/22/2024
Gallery: It'Sugar Opens Flagship Store in Miami
The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date. - 4/22/2024
Report: Most Shoppers Embrace Merging Digital, Physical Shopping Journeys
Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI. - 4/17/2024
Future Forward Keynote Announcement: Former Walmart Exec to Talk In-Store Digital Engagement
Jordan Berke is a retail strategist with more than 20 years of digital, retail and marketing experience, including more than 13 years at Walmart before founding his own consulting firm. - 4/17/2024
Walmart Canada Debuts Reusable Bag Recycling Pilot
The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life. - 4/16/2024
P2PI’s Jessie Dowd Wins Top Women in Media & Ad Tech Award
The program honors women who are making an impact in the digital media and advertising technology community. - 4/16/2024
Vistar Media Enters Latin America
Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region. - 4/16/2024
Gopuff Platform Powers CPG Brands' DTC Operations
Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.
