Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 2/17/2025
P-O-P Spotlight: Interesting Uses of QR Codes
We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target. - 2/12/2025
Gallery: Tums’ Bourbon Street Party
See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event. - 2/12/2025
Retail Media Summit Canada Has Sold Out
See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. - 2/11/2025
Dick’s Calls on Public to Join Influencer Program
The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. - 2/10/2025
Activation Gallery: A Look Back at Holiday 2024
Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season. - 2/5/2025
Oreo Partners With Snapchat for Post Malone Cookie Launch
Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses. - 2/4/2025
Discover How Visual AI Is Shaping Retail Media Success at RMS Canada
Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings. - 2/3/2025
P-O-P Spotlight: Super Bowl LIX Tie-Ins
We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo. - 2/2/2025
Top Retail Media Stories From January
Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media. - 1/29/2025
Lego Embarks on Flower Truck Tour for Valentine's Day
The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.
