ARTICLES BY THIS AUTHOR
08/30/2023
Gopuff’s Ad Platform Launches in UK
The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.
08/29/2023
Evian Unveils Floating Tennis Court Experience
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
08/29/2023
Women-Owned Cannabis Market Opens Fourth Dispensary
Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves.
08/24/2023
Home Depot Launches Online Hub for New Homeowners
The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.
08/24/2023
Research: Getting To Know Today’s Socially Conscious Consumer
A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items.
08/23/2023
Report: Marketers More Enthusiastic About Retail Media
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
08/23/2023
Inside Walmart’s Shoppable, Celebrity-Packed Roku Collaboration
The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.
08/22/2023
ShopRite Rolling Out More AI Robots
Following a 20-store pilot, Wakefern will bring Tally robots to more ShopRite stores as a way to reduce out-of-stock rates and free up associates' time for other tasks.
08/22/2023
Dick’s Opens More House of Sport Stores
The sporting goods retailer expanded its House of Sport experiential brand in July and August with nine new stores, and plans to have up to 100 locations by 2027.
08/17/2023
Aldi to Acquire Winn-Dixie, Harveys Stores from Southeastern Grocers
The discount grocer will convert some of the 400 stores to the Aldi format, while others will continue to operate as Winn-Dixie and Harveys Supermarket.