Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 12/3/2024
Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform
The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns. - 12/3/2024
P2PI to Unveil Retail Media-Canadian Shopper Study
P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto. - 12/2/2024
Walmart Acquisition Enhances Retail Media Network
The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm. - 12/2/2024
Dollar General Shakes Up Leadership
Thirteen people were hired or promoted to leadership roles, including division vice president of store operations and inventory planning and strategy lead. - 12/1/2024
Top Retail Media-Related Stories From November
CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month. - 12/1/2024
Top In-Store Experience Stories From November
Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month. - 11/25/2024
Report: In-Store Retail Media a High Priority for Grocers
Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study. - 11/25/2024
Join P2PI & Our Member Community for Happy Hour on Dec. 4
All commerce marketing professionals and P2PI members can RSVP now for the laid-back, end-of-year networking event in Stamford, Connecticut. - 11/25/2024
Social Commerce Agency Brings TikTok Shop Experience to Physical Retail
The first and only Outlandish store provides space for content creators and brands to broadcast live shopping events and for shoppers to explore popular and viral products. - 11/24/2024
Gallery: Target Goes All Out for the Holidays
See inside the mass merchant's seasonal section and how it's merchandising and decorating across departments.
