ARTICLES BY THIS AUTHOR
08/01/2023
LG Showcases New Fridge at Immersive Speakeasy Event
During the last week of July, LG hosted design and cooking influencers at a secret bar lounge in New York to experience the LG Counter-Depth Max Mirror InstaView refrigerator.
08/01/2023
Acosta, Pensa Systems Offer At-Shelf Visibility, Data
The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.
08/08/2023
Activation Gallery: Social Media Marketing
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.
08/08/2023
In-Store Experience: Sprinter’s Experiential Store
New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers.
08/08/2023
The New Consumer (July-August 2023)
Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.
07/27/2023
Announcing Retail Media Summit UK
On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.
07/27/2023
Functional Content Drives the Functional Beverage Category
Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.
07/26/2023
PubMatic Grows Commerce Media Offerings
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
07/25/2023
Hudson's Bay Resurrects Canadian Discount Chain
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores.
07/25/2023
Lowe’s + Petco Shop-in-Shop Footprint Expanding Nationwide
Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end.