Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/29/2025
Deadline EXTENDED for Retail Media Awards Nominations
We're keeping the nomination window for our third annual awards program open through Feb. 7. The program honors the top commerce marketers pioneering retail media. - 1/28/2025
Unlock the Power of Retail Media Networks at RMS Canada
Inmar Intelligence’s Sherif Fahmy will explore the evolving role of RMNs in bridging discovery and purchase across multiple channels at P2PI's Feb. 19 event in Toronto. - 1/28/2025
FreshDirect Tests 'Halo Effect' of Programmatic Ads
The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads. - 1/27/2025
CVS Revamps Mobile App
Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app. - 1/27/2025
Store Spotlight: DG Market
Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. - 1/22/2025
Dentsu Hires IAB’s Jeffrey Bustos to Lead Retail Media Analytics
Bustos is known in the industry as the architect of industry retail media measurement standards for the U.S., Australia and Europe. - 1/22/2025
Private Label Sales Are In
Learn how store brands performed in comparison with national brand sales. - 1/21/2025
SharkNinja, Pandora: How Autonomous AI Will Transform Retail Experiences
At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. - 1/21/2025
RMS Canada: Mars, Molson Coors, WK Kellogg to Discuss How They’re Using Retail Media Across the Funnel
Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners. - 1/21/2025
Home Depot, Mercado Libre, Schwarz Group Talk Scaling AI in Retail Media, Inventory Management & Search UX
During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.
