ARTICLES BY THIS AUTHOR
09/12/2023
Lowe’s Kicks Off NFL Campaign With In-Store Giveaway
After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.
09/12/2023
Toys R Us Canada Grows Brick-and-Mortar Footprint
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.
09/07/2023
Consumers Look to Social Media for Holiday Shopping Deals & Discovery
A consumer study from Bazaarvoice explored where, what, when and how shoppers will make purchases this holiday season, especially during Black Friday and Cyber Monday weekend.
09/07/2023
Instacart Unveils Enhanced Omnichannel, AI Solutions
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience.
09/06/2023
Walmart Connect Joins Amazon Ads as 'Best in Class,’ Agency Reports
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
09/06/2023
Neptune Retail Solutions Completes Quotient Acquisition
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
09/05/2023
Wells Enterprises to Share Details of Out-of-the-Sky Shopper Activation at P2PI LIVE
In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco.
09/05/2023
Choice Market to Launch Juxta's Micro Autonomous Store
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe.
08/31/2023
Pepsi Kicks off 125th Anniversary, Rolls Out New Brand Look
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
08/30/2023
Estee Lauder Leverages Generative AI to Enhance Online Experience
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.