Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/7/2025
Albertsons Addresses Advertiser Demand for Standardized Cross-Channel Measurement
A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling. - 1/7/2025
Instacart Partnership Extends Ad Reach in Foodservice
Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. - 1/6/2025
Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk
Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media. - 1/5/2025
P-O-P Spotlight: Unlikely Partnerships at Retail
This month, we’re showcasing physical activations from unique collaborations between unlikely partners. - 1/5/2025
Retail Media Awards Nominations Open
P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31! - 1/2/2025
Walmart Accelerates Digital Shelf Labels Rollout
Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S. - 1/1/2025
Top Retail Media-Related Stories From December
Costco, Ulta Beauty, Walmart and others shared retail media-related advancements, collaborations and other news and perspectives during the month. - 1/1/2025
Top In-Store Experience Stories From December
Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month. - 12/18/2024
Ulta Beauty Enhances AI-Enabled Virtual Try-On Experiences
The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services. - 12/16/2024
Ulta Doubles Down on Loyalty Program, Personalization
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
