Chart #7: ROI of Pre-store vs. In-store Tactics Chart #4: Effect of Relevance on ROI Chart #11: Lift vs. Cost Efficiency Index Chart #8: ROI of Shopper Marketing vs. Trade Events Chart #5: ROI Variation by Retailer Chart #2: ROI Index, Full Path to Purchase Winning the In-Store Purchase Decision Game Five critical measures to uncover shopper marketing opportunities Shopper Marketing Program Sample Scorecard Shopper Marketing Program Sample Scorecard 2011 New Product Pacesetters: Top 10 Food & Beverage Brands First Previous 1 2 3 4 5 Next Last