Chart #5: ROI Variation by Retailer Chart #2: ROI Index, Full Path to Purchase Chart #9: Source of Shopper Marketing ROI Benchmarks Chart #6: Pre-store vs. In-store ROI Chart #3: Shopper Marketing and Trade Synergy Chart #10: ROI of Equity Tactics vs. Price Tactics Chart #7: ROI of Pre-store vs. In-store Tactics Winning the In-Store Purchase Decision Game Five critical measures to uncover shopper marketing opportunities Shopper Marketing Program Sample Scorecard Shopper Marketing Program Sample Scorecard First Previous 1 2 3 4 5 Next Last
