Brand Activation Excellence
The Path to Purchase Institute for the fifth straight year has teamed up with the Association of National Advertisers (ANA) to share case studies for selected winners of the ANA’s annual REGGIE Awards. Each of these shopper-focused campaigns is worthy of “best in class” designation for the unique ways in which they engaged shoppers and drove results. “REGGIE,” shorthand for “cash register,” is an acknowledgment that the ultimate objective of any brand activation program is to drive sales.
The 2024 REGGIES honored more than 75 winners from more than 25 categories. Here, we provide in-depth case studies of five of the winning programs from the “Retail Media Networks” and “Shopper Marketing, Retailer-Specific or Omnichannel Marketing” categories:
“Jimmy Dean/Walmart ‘Shine Your Way’“
The 2025 ANA REGGIE Awards program will be open for entries this fall. For full details and to download an entry kit, visit REGGIEAwards.org.
