Candy Brands Lean on Streaming Ads Ahead of Halloween Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year. Unlocking On-Box Advertising: An Emerging & Effective Ad Channel View On-Demand: Our webinar where we will explore and substantiate on-box advertising (OBA) as an emerging ad channel with potential. Research From UK’s Co-op Measures Ad Impact at Other Retailers A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. Research: Unilever Insights Serving Consumers Through an Economic Downturn Shopper Marketing's Impact on Sales Cost, Sales Lift and ROI of Various In-Store Tactics Column: Crack a Code? Chart #10: ROI of Equity Tactics vs. Price Tactics Chart #7: ROI of Pre-store vs. In-store Tactics Chart #4: Effect of Relevance on ROI 1 2 3 4 5 Next Last
