Consumer Attitudes & Behavior

Infographic: The Fourth of July Shopper

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.
Breaking Bias: Diverse Representation Amplifies Brand Power

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
A Great Read on Shopping

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.
The State of Content Management

Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
Where & How Social Commerce is Thriving

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.
Infographic: The Basics of Brand Perceptions

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.
Member Report: 2024 Summer Commerce Report

Aki Technologies shares key trends and insights commerce marketers should know as temperatures rise.
CoolerX Expands AI Ad-Targeting Capabilities

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
Consumer Spending Trends Leading Up to Memorial Day

New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books.
Infographic: The ‘Clicks to Bricks’ Shopper Journey

Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.

Infographic: The Fourth of July Shopper

Breaking Bias: Diverse Representation Amplifies Brand Power

A Great Read on Shopping

The State of Content Management

Where & How Social Commerce is Thriving

Infographic: The Basics of Brand Perceptions

Member Report: 2024 Summer Commerce Report

CoolerX Expands AI Ad-Targeting Capabilities

Consumer Spending Trends Leading Up to Memorial Day

Infographic: The ‘Clicks to Bricks’ Shopper Journey

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