Consumer Attitudes & Behavior

Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.