CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience.
Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.
With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.