Consumer Attitudes & Behavior

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.