Consumer Attitudes & Behavior

More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience.

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.