Consumer Attitudes & Behavior

Prime Day Results, Highlights & Commentary

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.
P2PI Research: Retail Media Perceptions

P2PI's latest proprietary research looks at how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
How U.S. Consumers Feel About Ads on Streaming Services

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.
Upcoming Learning Lab: Smarter Growth Strategies for BevAlc Brands

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.
Research: Financial Concerns Sway Back-to-School Spending

K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.
Morrisons Adds Impulse-Buy Displays Near Checkout

The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products.
Infographic: The Fourth of July Shopper

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.
Breaking Bias: Diverse Representation Amplifies Brand Power

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
A Great Read on Shopping

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.
Which of these benefits has your organization realized (or does it stand to realize) through the use of Al?

Prime Day Results, Highlights & Commentary

P2PI Research: Retail Media Perceptions

How U.S. Consumers Feel About Ads on Streaming Services

Upcoming Learning Lab: Smarter Growth Strategies for BevAlc Brands

Research: Financial Concerns Sway Back-to-School Spending

Morrisons Adds Impulse-Buy Displays Near Checkout

Infographic: The Fourth of July Shopper

Breaking Bias: Diverse Representation Amplifies Brand Power

A Great Read on Shopping

Which of these benefits has your organization realized (or does it stand to realize) through the use of Al?

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