Consumer Attitudes & Behavior

In-Store Media Leaders Share Insights at P2PI's Storefronts

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.
'The Store Is Now a Stage': The Emergence of In-Store Retail Media

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.
Shoppers Increasingly Aware of Cookies, Implications

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.
Member Report: The State of Dynamic Advertising

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.
Attend P2PI LIVE & Expo in November

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.
Halloween Trends for 2024

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
Seeking Brand Participants for Trends Survey on Retail Media Networks

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.
Survey Highlights Impact of In-Store Digital Screens

Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant.
Survey Unveils Holiday Shopping Trends, Forces

Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.
Storefronts Keynote Speaker to Share How Physical Retail Is the New TV

Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV.

In-Store Media Leaders Share Insights at P2PI's Storefronts

'The Store Is Now a Stage': The Emergence of In-Store Retail Media

Shoppers Increasingly Aware of Cookies, Implications

Member Report: The State of Dynamic Advertising

Attend P2PI LIVE & Expo in November

Halloween Trends for 2024

Seeking Brand Participants for Trends Survey on Retail Media Networks

Survey Highlights Impact of In-Store Digital Screens

Survey Unveils Holiday Shopping Trends, Forces

Storefronts Keynote Speaker to Share How Physical Retail Is the New TV

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