Consumer Attitudes & Behavior

General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.
Retail Media Measurement Innovation: A Win-Win Proposition

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.
Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
Latest Trends in Chocolate Consumption

Despite increased food costs, Americans are leaving room in their budgets for chocolate, according to an annual report from the National Confectioners Association.
E-Commerce Study Finds In-Store Shopping Sentiment Up

Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.
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Product of the Year Awards Oﬀer Diﬀerentiation

The deadline to enter the 2025 Product of the Year Awards is October 15th, 2024.
Report Identifies Keys to Creating Brand Loyalty, Gap in Personalization

While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.
Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
The Harris Poll to Keynote P2PI LIVE & Expo

Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.
Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season

Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.

General Mills, Breaktime Media to Talk Gamification in Shopping at P2PI LIVE

Retail Media Measurement Innovation: A Win-Win Proposition

Explore the Power of Strategic Co-Brand Partnerships With Bimbo Bakeries, Bob Evans at P2PI LIVE

Latest Trends in Chocolate Consumption

E-Commerce Study Finds In-Store Shopping Sentiment Up

Product of the Year Awards Oﬀer Diﬀerentiation

Report Identifies Keys to Creating Brand Loyalty, Gap in Personalization

Commerce Video Engagement is Soaring, But Advertisers Are Missing the Mark

The Harris Poll to Keynote P2PI LIVE & Expo

Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season

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