Consumer Attitudes & Behavior

Report: Consumers Take a Break From Discretionary Spending

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
Learning Lab: SMARTER Growth Strategies for BevAlc Brands

Firstmovr's Chris Perry looks at the latest BevAlc outlook and growth forecast while diving into how e-commerce requires intentional design of levers around omnichannel category management growth objectives to drive meaningful incrementality.
What Incentivizes Consumers to Share Their Data?

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
Top 'Retail Media' Stories from July

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.
Call for Speakers: P2PI Live & Expo 2024

If you have groundbreaking research to share or are an expert in the rapidly changing world of commerce, we encourage you to submit a proposal by Aug. 15.
Circana Sees 'Stories of Growth' as Retail Spend Stabilizes

As discretionary and non-discretionary spending grows steadily, consumers are most eager to try new food and beverage products such as carbonated sports and energy drinks.
Member Report: Struggles and Desires of Gen Z

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.
Infographic: The State of Ice Cream

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.
P2PI Research: Shopper Loyalty Perceptions

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.
Member Report: From Chaos to Order and Efficiency White Paper

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Report: Consumers Take a Break From Discretionary Spending

Learning Lab: SMARTER Growth Strategies for BevAlc Brands

What Incentivizes Consumers to Share Their Data?

Top 'Retail Media' Stories from July

Call for Speakers: P2PI Live & Expo 2024

Circana Sees 'Stories of Growth' as Retail Spend Stabilizes

Member Report: Struggles and Desires of Gen Z

Infographic: The State of Ice Cream

P2PI Research: Shopper Loyalty Perceptions

Member Report: From Chaos to Order and Efficiency White Paper

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