Consumer Attitudes & Behavior

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

Aki Technologies shares key trends and insights commerce marketers should know as temperatures rise.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. 

New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books.