Ricci Reviews Endcaps

Shopper Marketing magazine columnist Joe Ricci visits The Home Depot and Lowe's, checking out P-O-P displays to reveal what works well, what doesn't, and what lessons can be learned.Lowe's Allen & Roth 'Shades of Color' EndcapThis huge endcap display for Allen & Roth shades at Lowe’s will provide hours of fun with more than 800 colors to view and dozens of shade styles and textures. I recently had to replace a damaged shade in our master bath and it took almost two hours in the store trying to match the old color, the light blocking quality, the design features (note: a Roman shade is not the same as a regular shade) and fabric texture. Home Depot Information CenterThis information center in The Home Depot would certainly help explain all the incredible new features available in today’s top-of-the-line equipment. It truly boggles the mind that there are refrigerators with cameras so you can pull up the inside screen on your cell phone to see if you need milk or be notified by your dryer that the load is dry.Lowe's Zamp Solar EndcapI’ve been a big proponent of solar power. I installed 39 solar panels on the roof of my Arizona home about 10 years ago and have reaped the benefit of significantly lower electric bills ever since. When I saw this portable Zamp Solar panel at Lowe’s, it just made all the sense in the world for people who do plenty of camping or have small trailers like the one shown. Free energy (for at least the next 5 million years) is hard to pass up!

Ricci Reviews Endcaps

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