Onvo Launches Bracket-Style March Madness-Inspired Promotion
Onvo is bringing March Madness energy across its chain of 41 convenience stores and travel plazas with a month-long bracket-style promotion powered by the Onvo Rewards mobile app.
Designed to spark engagement and reward loyal guests, the campaign transforms the excitement of bracket season into interactive snack and beverage showdowns — culminating in free offers for winning products, the Scranton, Pennsylvania-based company said.
"At Onvo, we're always looking for ways to create energy and excitement around everyday moments," said Harman Aulakh, vice president of marketing at Onvo. "This time of the year is all about friendly competition and fan participation. By bringing that format into our app, we're giving guests a fun, interactive reason to engage with our brand, while creating a true slam dunk deal for the consumers."
Running from March 2 through March 27, the promotion features eight popular products seeded into four initial head-to-head matchups. During the promotional period, two snacks or beverages will go face-to-face in bracket-style voting within the Onvo app and across the retailer's social media channels. After each round of voting, the winning item will be offered free the following day through a limited-time in-app coupon, while the other item's bracket will be busted.
Launched in April 2025 on the Rovertown platform, the Onvo Rewards app has become the centerpiece of the company’s customer engagement strategy. In its first year, the app has amplified the value of Onvo Rewards, expanded promotional flexibility and created new opportunities for brand partners to collaborate on targeted, measurable promotions directly within the app, the retailer reported.
Recently, a vendor-funded in-app promotion for a leading snack brand resulted in a 15% increase in sales of that product across participating locations, demonstrating the power of targeted digital engagement at scale, Onvo reported.
"Our app has fundamentally changed how we connect with guests and partners," added Aulakh. "It allows us to move quickly, test creative concepts including this bracket-style campaign, and deliver measurable results. Promotions like this showcase how digital engagement can translate directly into momentum at the store level."
Founded in 1988, Onvo operates 41 travel plazas and convenience store locations across Pennsylvania and upstate New York.
This article was originally published by P2PI sibling brand Convenience Store News.
