Technology

Deloitte/GMA report finds that deeper integration leads to better results.

What you don't know about your shoppers could hurt you.

Best Buy is winning with women -- and everyone else.

Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should.

Tomorrow's consumers may very well be shopping on their cellphones.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.