RadioShack CEO to Retire Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Category Management Rides Along with Shopper Marketing Sara Lee's shopper marketing model incorporates an old-school practice Dreaming of a Digital Shopper Marketing Christmas In the Black with 'Ops' Marketing Activision builds pre-order awareness through game footage and pre-launch retail events Coca-Cola Tests Beverage Fountain That Provides Daily Data Uncertainty About GS1 Readiness Supervalu, Pepsi, Google to Keynote at Summit Marie Callender's Hoping to 'Whrrl' Across Social Media Best Buy Wraps Up the Holidays An Update on Mobile Retail Marketing Kmart Creates Its Own 'Christmas Story' First Previous 721 722 723 724 725 Next Last
