Marketing to Millennials Gen Y already is redefining the retail landscape Hall of Fame Profile: Kim Feil Introducing the 'XTreme Shopper' GfK research uncovers ways to address the multi-channeling, highly motivated consumer. Henkel Ties Online Message with Shelf Screens Website, displays explain fabric softener's features HP Creates Digital Tools Web program targets retail staff; mobile guide helps shoppers Group-Fail Coors Light Promotion 'Snaps' Consumers to Attention Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes Nutrition Keys to Appear on Front of Packaging Unilever Repositions Its Mayo Brand Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment ShopRite Throws 'Can Can' a Birthday Bash Target.com Heads Home Kohl's Reports 2010 Financial Results First Previous 717 718 719 720 721 Next Last
