Technology

With various players doing their own thing, only time will tell if a standardized system is necessary for large-scale adoption

Magnacca: Merchandising at the heart of drug chain's efforts to differentiate by market

Hannah, Osborne & Co. build in-house shopper marketing capability in quick time

Bloom: Fast-growing chain stays relevant by focusing on, winning over the 'value shopper'

Coca-Cola launches integrated campaign to support brand extension

Connects with softball players via dedicated campaign

Noteworthy personnel news for the shopper marketing community